We don't build websites.
We bring them to life.
A website is a brochure standing still. We put a desk on it, with Henk. He welcomes your visitors, day and night, answers their questions and helps them on.
Henk would rather tell you himself.
Greg's first AI employee
We make these for your business too and publish them on LinkedIn, Facebook, Instagram, TikTok and YouTube.
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Facebook
Instagram
TikTok
YouTubeClick a clip to play it here.
Your visitor has grown used to getting an answer.
Search engines stopped handing out lists of links a while ago. You ask a question and get an answer, with advice attached. In two years that became the norm. And it is with exactly that expectation that your visitor arrives at your website.
Ten blue links
You searched, got a list, and went digging yourself. Trawling through websites was part of it.
One question, one answer
You ask an AI and get an answer made for you. No list, no digging. Nobody wants to go back.
Still a form
Same visitor, same expectation. And then an input field with the promise that someone will call back.
Every euro goes to traffic. Not a cent to the conversation that sells.
You pay for ads, SEO and campaigns to bring them in. They arrive, they have a question, and they find a form nobody answers. Then they walk back out. The worst part is you never even knew they were there.
You don't need to buy more traffic
The visitor is already there. He just needs someone to talk to.
Four desks. You pick what you need.
Two desks help you win customers, two help you keep them. Most companies start with one and add another later. Which one fits depends on where you're leaving the most on the table.
Sells for you, even while you sleep.
Converts your leads into customers. Answers buying questions, removes doubt and passes on whoever is serious.
- Tells a buyer from a browser
- Gives prices and terms
- Hot leads straight to sales
Every answer at once, in any language.
Removes the doubt that costs you the sale. Knows your site, documents and terms and answers at once, in any language.
- Trained on your own content
- Answers in any language
- Hands over when it should
Takes care of the customer after the yes.
Keeps the customer you already won. Changes, appointments and cancellations, handled at the desk with nobody on hold.
- Booking and moving appointments
- Changes and cancellations
- Connects to your calendar and CRM
Fixes it, in the middle of the night.
Stops one fault from costing you a customer. Solves what can be solved, day and night, and brings in the right help.
- Works through your manuals
- Brings in the right help
- Tracks what keeps coming back
Is this not just that chat in the corner?
It looks like it: a little window you can type in. The difference is not in how it looks, but in what happens after someone has asked something.
| The chat in the corner | A desk | |
|---|---|---|
| How it answers | The chat in the cornerFollows a menu. If your question is not on it, you end up at a form. | A deskUnderstands the question, even one it has never been given literally. |
| What it knows | The chat in the cornerThe list of questions and answers somebody once typed in. | A deskYour own site, your documents and your terms. |
| What happens to a lead | The chat in the cornerAsks for a name and an email address and turns it into a ticket. | A deskWorks out what someone needs, gauges whether they are serious and hands them over with the context. |
| When you get an answer | The chat in the corner“We will get back to you within two working days.” | A deskNow. |
| How many roles it has | The chat in the cornerOne. | A deskFour: sales, info, service and help, on the same site. |
| With a difficult visitor | The chat in the cornerGets stuck or repeats itself. | A deskStays calm and stays in role. |
Where such a widget does win: a real employee taking over the conversation live. Henk makes that handover by booking a call or sending an email, not by having someone type along.
Henk converts your leads. He does not bring them in.
A desk with no visitors stays empty. Bringing leads in — ads, campaigns, funnel, CRM — is what we do under Digital Sales Consultant. There we build the supply, here we convert it.
What happens there
- Ads on Google, LinkedIn, YouTube and Meta
- Quiz funnels that qualify
- CRM and follow-up
Not one page. An entire business.
Boekhoudlive: the full circle, built by us. Our first project that is completely finished. The desk is the AskHenk part: Fenna sits on the site and does the work in the dashboard. The channels and campaigns around it we built under Digital Sales Consultant. Together it is a business that runs.
The desk AskHenk
boekhoudlive.nl built as one living page. No form, no queue: you ask your question and get an answer, also at eleven at night.
Fenna AskHenk
Their own AI employee. Up front she talks to visitors, behind the scenes she does the daily bookkeeping in the client's dashboard.
Five channels DSC
Five channels set up and filled, weekly visuals and AI videos that point back to the desk.
Google Ads DSC
Paid traffic on top, started small and steered by what comes in.
This is how it fits together: the channels and ads bring visitors, Fenna receives them at the desk, and whoever becomes a client keeps her as their bookkeeper.
In the pipeline
| Company | Sector | Desk |
|---|---|---|
| Dealer Finance | Leasing and finance | Sales desk |
| Verduurzamen Doen We Samen | Sustainability | Info desk |
| Grootinfilm | Film and video | Sales desk |
Also live with a desk
| Company | Sector |
|---|---|
| De Limburgse Energiearchitecten | Energy advice |
| De Vuurdriehoek | Training |
| Bonaire Desk | Tourism |
| Agentic Sales | Sales |
| Digital Sales Consultant | Consulting |
The baseline scan costs you nothing. The report is yours.
What a desk should do for you only becomes clear once you know what is going on in your business. That is why everything starts with a baseline scan. You get a report with recommendations on how to organise your customer contact, from first question to after the sale, and then you decide what to do with it.
Intro call
Half an hour. If it fits, we schedule the baseline scan right away.
The baseline scan
We map out where things stand today. This costs you nothing.
The report, and your decision
Recommendations for your customer contact. What you do with them is up to you.
What is in the report
- Where you are leaving revenue on the table
- Which desk addresses that first
- What you can already fix yourself
- Whether it fits your company, even if the answer is no
Chat with us live on WhatsApp.
Getting in touch looks different in 2026 than it did a few years ago. Calling between nine and five, or sending an email and waiting a day: that is no longer how most people start. They pick up their phone and send a message, whenever it suits them. WhatsApp has become the place for that, in business too.
So we are there as well. Not because we have to be, but because chatting is exactly what we do: you get an answer from us, with no ticket number and no queue. If your question belongs on the phone, just call our office.
AskHenkSend us a messageWhatsApp +31 6 20 35 86 03
office +31 85 130 2183
Good to know.
The questions that come up most in an intro call. If yours is not here, Henk knows the answer.
Do I have to rebuild my whole website?
Are there people behind the desk?
Which desk do I need?
What does it cost?
What kind of companies is this for?
Does Henk bring in visitors too?
Ask Henk
He is on the right of this page and answers within seconds.
Or read all frequently asked questions.
We have done this once before.
Twenty years ago exactly the same thing happened. Advertising suddenly became easy, everyone bought visitors, and websites stayed brochures that converted no leads at all. At Short Stay Group in Manila we put people behind it, reachable over Skype. The same desks as today: sales, help and customer service.
Maria – Online
Guest: is there a room free this weekend?
Maria: yes! for how many nights?
Guest: two, arriving friday
Maria is typing…
Manila, somewhere around 2008.
Every conversation you miss costs you money.
Half an hour, no sales pitch. We look at where your leads stall and what a desk would do about it. After that you know whether it fits.