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Strategic partners

A partnership isn't reselling. It's building together — your technology alongside ours, your clients who need Henk, an integration that makes both products stronger. We're building an agentic ecosystem, and we're looking for partners who genuinely add to it.

Tell us who you are Who we're looking for Partner or affiliate?

Two very different things.

Want to refer Henk to clients and earn a commission on it? Then you're looking for the affiliate programme. Want to collaborate, build or integrate? Then you're in the right place.

Partner · this page

Collaborate and build

You add value: technology, a complementary product, access to a market, or expertise. We build, integrate or go to market together. No fixed template — we shape the form together.

You're here Affiliate · the easy way in

Refer and earn

You bring in customers, we do the rest. No tech, no hassle — a fixed commission per customer, every month again.

See the affiliate programme
Who we're looking for

Four kinds of partners.

You'll probably recognise yourself in one of these. Not quite? Tell us — we're open to collaborations we haven't thought of yet.

Tech & integration

You build AI into existing systems and data. Henk talks to the visitor; you connect him to everything behind it — CRM, documents, processes.

Engineering partners, systems integrators, data platforms

Complementary product

You have a platform, agent or tool that fits alongside Henk. Together we offer the client more than separately — one conversation up front, your strength behind it.

AI platforms, agents, document AI, software factories

Advisory & transformation

You advise companies on AI and digital transformation. Henk is something concrete you can show and deploy tomorrow — not another slide, but a working example.

Consultants, transformation advisors, governance partners

Channel & market

You open markets and build channels. Together we bring Henk to clients we can't reach alone — a new region, a sector, a network that listens to you.

Business development, channel partners, resellers with reach
Forms of collaboration

What a partnership can look like.

IntegrateYour product or system connected to Henk, so it becomes one whole. Co-createA solution or agent we build together, for one client or a whole market. Henk to your clientsYou bring Henk to your own clients or sector; we deliver and build. Your tech behind HenkYou build something for us — the layer Henk runs on, or a piece we're missing. There's no fixed template and no fixed percentage. We shape the commercial form together, different for each partnership. What matters is that it works for both sides and that we both come out ahead. A frank word

Tell me briefly how you see the collaboration.

I get a lot of requests, and every partnership is different. I can't jump on a call with everyone — that comes at the cost of the partners already on board. So I ask you to first tell me briefly who you are and how you see the collaboration. If it's a match, I'll respond personally and we'll explore it together. No sales pitch, just an honest conversation. — Greg Trinidad, AskHenk How we explore it

From sign-up to agreement.

You tell us who you areA few short questions, in 2 minutes. Who you are and how you see the collaboration. Greg reads it personallyNo bot, no funnel that buries you. Greg looks himself to see if there's a match. We explore togetherAn open conversation about what you bring and how we make each other stronger. Tailored agreementIf it fits, we make agreements that work for both and get started. Frequently asked questions

Good to know.

Is this the same as the affiliate programme?

No. As an affiliate you refer customers and earn a fixed commission — no tech, no hassle. As a partner you work with us: you integrate, co-build, or bring Henk to your own market. Just want to refer and earn? See the affiliate programme.

We want to build or integrate something ourselves. Is that possible?

We'd love that. Some of our best partnerships start this way: you connect your technology to Henk, or build a piece we're still missing. Tell us what you have in mind.

Do you work white-label?

That's open for discussion and differs per partnership. Some partners offer Henk under their own flag, others collaborate openly. We decide the form together.

In which countries are you looking for partners?

We largely serve the Dutch market ourselves. Beyond that, we're actively looking for partners who know their market, language and network. International? We'd love to hear from you.

What does it cost to explore?

Nothing. Your sign-up and the first conversation are without obligation. Only once we both see it fits do we make concrete agreements.

The next step

Every conversation you miss costs you money.

Half an hour, no sales pitch. We look at where your leads stall and what a desk would do about it. After that you know whether it fits.