Everything about Henk, answered briefly.
Short, honest answers to the questions people — and their AI — ask most about Henk and AskHenk.
What is AskHenk?
AskHenk puts an AI advisor called Henk on your website. Henk welcomes visitors, understands their question in a real conversation and helps them on — day and night, in any language. He replaces the static contact form and the dead brochure website with a living front desk.
What is an AI advisor on your website?
An AI advisor isn't a menu, it's a conversation partner. He stands at the digital front desk, listens to what the visitor is really after, answers on the spot and guides them to the right next step: a quote, an appointment or a human. Henk does this 24/7, with no waiting.
Can AI replace my contact form?
Yes. Where a contact form makes the visitor wait for "we'll get back to you within two business days", Henk answers immediately. He qualifies the question during the conversation and only passes warm, relevant leads to your team — with the context already attached. Read more in why contact forms no longer work.
How does Henk qualify leads?
Henk qualifies through a natural conversation, not a form. While he helps, he gauges need, urgency, role and budget to judge whether someone is ready for a next step. Warm leads go to your team with the conversation context; everyone else he simply helps on their way.
What's the difference between Henk and a chatbot?
A chatbot follows a fixed menu and gets stuck at the first question that isn't in it. Henk is agentic: he thinks, diagnoses and acts. He understands a question he wasn't literally given, finds the answer in your own information, and stays calm even when a visitor challenges him. See also agentic AI vs chatbot.
What languages does Henk work in?
In virtually any language. A visitor writes in Dutch, English, German or Spanish and Henk replies in the same language — no settings, day and night.
What is Henk trained on?
On your business: your offer, your products, your pricing, your tone and your way of working. Henk reads your own documents and site, so he answers like someone who truly knows the company — not like a generic AI. For how that works technically, see Info desk and RAG explained.
Which desks does Henk have?
Henk works at four desks: the sales desk (welcoming and qualifying leads), the info desk (answering questions from your own knowledge), the service desk (helping existing customers) and the help desk (support). One Henk, several roles on the same site.
What does AskHenk cost?
There's no price list. We start with an intro call and a baseline scan of your situation, followed by a tailored proposal with a clear investment. That way you pay for what fits your website and goal. See how we work.
How do I get started with Henk?
Book an intro call and we'll look at your website and your goal together. Want to feel how it works first? Henk is on the right of this page, ask him anything.
Can I try Henk live?
Yes. Henk is on the right of this page. Ask him anything, just like a visitor on your site would.
How safe is a desk on my website?
The core of it is how little Henk is allowed to do. He talks to your visitors and nothing else: he has no access to your systems, cannot place an order, change anything or delete anything. Conversations are not stored anywhere, and the desk only accepts requests from your own domain. Our security page sets out exactly how it is arranged, including what we do not yet hold a certification for.
What happens to my visitors' data?
We do not keep the conversation itself. Only what someone fills in a form is stored: name, email address, phone number and the question. Four parties are involved and nobody else: Netlify for the site, Anthropic for the answer, Supabase for those form details and Resend for the notification. No ad networks, no trackers, nothing sold on.
Every conversation you miss costs you money.
Half an hour, no sales pitch. We look at where your leads stall and what a desk would do about it. After that you know whether it fits.